Brand identity & Website
Flow Pilates & Wellness
A digital home for education and a streamlined way of booking services.
Project Collaborators
Photography - 🔗 Sarah Beau Creative
Before they booked…
“I want a site that reflects my brand, as it has changed and grown over the years. “
When Lorissa initially reached out she was beginning her training as an Osteopath, booking clients in person and trying to use a website that was not built in a user friendly way. Her brand assets weren’t speaking to the level of skill and hands-on experience that she had become known for.
— Lorissa Gilmore, Flow Pilates & Wellness
Objectives of our project together
Create a new digital home for selling their private pilates sessions, courses and streamlining leads with special attention on a simple, user-experience that is easy to use and manage.
Create a new brand identity to reposition FP&W to attract clients that value a high-touch and long term relationship while showcasing Lorissa’s expertise.
Streamline her sales funnel to serve her clients challenges earlier therefore building trust.
The results speak for themselves…
Here is where we celebrate our collaboration, the results, the hard work that Lorissa has put into marketing and growth.
Here at Stellar Theory, we never take full credit for the end result since we believe that our clients (we call them collaborators) are responsible for taking their new assets to take their growth to the next level.
These results were amplified by a professional brand, ongoing learning, and a website dedicated to turning new visitors into customers.
Hours saved from having a website that is easy to use. When she launches her new services and course, she can create new pages without having to hire help.
Email list growth post launch.
Her website conversions (from first impression to booking new clients) increased by 50% after launch.
Her website conversions (from first impression to booking new clients) increased by 50% after launch.
Page exits and bounce rates have both lowered by 40% which means that website visitors are staying on the site and converting into leads/subscribers.
Page exits and bounce rates have both lowered by 40% which means that website visitors are staying on the site and converting into leads/subscribers.
She’s noticed better, more aligned clients since the rebrand. Specifically ones that value her skillset and work leading to more enjoyment in her business.